During a recent gathering with its nationwide network of dealers, a handful of Ford's top executives reportedly showcased full-sized mockups and conceptual designs of a sedan variant of the Mustang along with an all-wheel-drive off-road version. There were other less captivating announcements as well, but according to Automotive News, these two models are expected to go into production. Ford's top brass, including CEO Jim Farley and executive chairman Bill Ford, were reportedly present at the Las Vegas event. Information about the new Mustang models is still limited, but the little details available suggest both will be powered by internal combustion engines. The sedan is said to be named the "Mach 4", while the off-road-style model remains unnamed. Beyond all-wheel-drive and large tires, few details are known about the vehicle. It is uncertain which models were presented as full-sized mockups or merely digital renderings.
CEO Farley supports the strategy of expanding the Mustang brand as competitors like General Motors phase out muscle cars. Chevrolet discontinued the Camaro last year, and the new Dodge Charger is only available with six-cylinder or electric engines. On the surface, more internal combustion engine models could benefit Ford. Its electric division, Model E, is currently operating at a loss. Although Ford ranks as the second largest electric vehicle manufacturer in the U.S. by volume, it lags far behind Tesla in sales and remains unprofitable. The company requires additional funds to support its electric vehicle business.
Part of the presentation also addressed Ford's ongoing development of a low-cost electric vehicle platform to underpin a range of affordable cars. The progress beyond the prototype stage was not detailed for the dealers. The presentation included a small commercial vehicle based on the Maverick to replace the Transit Connect, and potential new trims for the current Mustang. If Ford indeed plans to produce a V-8-powered sedan, the appropriateness of attaching the "Mustang" name to it is debatable. Ford is the only company that can legitimately label a vehicle a Mustang. However, the iconic pony car has always been one thing, and the controversial decision to name an electric crossover a Mustang rightly upset loyal fans. This has not deterred Ford, as it recently applied the same branding strategy to the Ford Capri.
