The Barbie brand has a cherished place in the hearts of many in the Middle East, where generations of young Arabs have grown up immersed in its enchanting world.
Introducing the HMD Barbie Phone, a delightful fusion of nostalgia and practicality. This phone offers essential features such as calling and texting, encouraging users to step away from digital distractions and fully engage with the world around them. It's time to experience life without limits! This stylish retro flip phone is the result of a partnership between Human Mobile Devices and Mattel, designed to infuse daily routines with a touch of nostalgia and glamour. It's pink, chic, sleek, and features a mirror on the front for on-the-go touch-ups. It's the perfect tool to enhance your lifestyle and take a break from your smartphone.
The phone comes with replaceable covers, including two alternative designs: the vibrant swirls of the 1992 Totally Hair Barbie™ doll and a vintage 'shooting heart' pattern. Additionally, a beaded phone strap adorned with iconic Barbie charms, such as a tiny roller skate and a doll-sized ice cream, is included. Users can also personalize their phone with a selection of sparkly gems and retro Barbie™ stickers.
Sanmeet Singh Kochhar, vice-president of HMD in the AMEA Region, commented on the launch, emphasizing the Barbie brand's special place in the hearts of many in the Middle East. 'With the launch of the Barbie Flip Phone, HMD is thrilled to rekindle cherished childhood memories for both Gen Z and Millennials in our local market. This unique feature phone seamlessly blends practicality with style, making it a standout choice in the Middle Eastern market.'
Ruth Henriquez, Head of Licensing at Mattel EMEA, added, 'At Mattel, we are committed to design and innovation, and this new phone is a great example of that, addressing the desire to limit screen time. HMD has created delightful easter eggs that enhance the user experience, sure to delight Barbie fans worldwide.'
In recent years, there has been a growing trend among Gen Z and young people to embrace digital detox, opting to limit screen time and reconnect with the real world. Since 2021, online interactions have decreased by 13%, while face-to-face connections have increased by 28%.
Developed in collaboration with Mattel's in-house design team, the new HMD Barbie Phone captures the essence of the original, vintage-chic Barbie world, with modern sparkle. It comes in a bold pink Barbie cover and includes two interchangeable back covers, allowing users to switch between the vibrant swirls of the 1992 Totally Hair Barbie doll and the vibrant Barbie 'shooting heart' design. The phone also features a dazzling set of stick-on crystals and retro Barbie stickers, including flowers, flamingos, and rainbows, for customization.
The device includes a bespoke user interface with Barbie wallpapers and app icons, supporting digital wellbeing with features like 'Digital balance tips,' 'BarbieMeditation,' and 'Self-care reminders.' The phone's ringtones, including 'floating,' 'Coastal,' 'DreamHouse,' 'Azure Barbie,' and 'Surf Chimes,' are designed to be relaxing.
The 0.3MP camera with a built-in torch aligns with the Y2K style trend among Gen Z, who are embracing classic phones and vintage cameras for their photography. The phone also features a delightful Barbie camera frame for a touch of nostalgia. With a powerful battery offering up to nine hours of talk time, users can enjoy endless fun and connectivity.
Flipping open the phone transports users to the enchanting world of the DreamHouse, with nostalgic sounds and playful details. The streamlined, Barbie-inspired user interface makes navigation enjoyable. The phone includes Malibu Snake, a playful twist on the classic game.
Embrace the magic of Barbie with this unique device that celebrates individuality, creativity, and nostalgia. The sales package includes the HMD Barbie Phone, two extra back covers, a pink battery, a pink USB-A to USB Type-C charging cable, stickers and gem stickers, a beaded lanyard with attachable charms, a cleaning cloth, and a quick setup guide.
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