Global technology brand HONOR has unveiled its first experience store in the UAE, located at Dubai Festival City Mall. This milestone marks a significant step in HONOR's expansion strategy across the UAE. The new store reflects HONOR's alignment with the UAE's Vision for Digital Transformation, aiming to position the nation as a global leader in innovation and technology, and to cultivate a knowledge-based economy. Furthermore, the store opening highlights HONOR's dedication to enhancing local collaboration and building a strong partner ecosystem. By partnering with local distributors, retailers, and service providers, HONOR not only strengthens its market presence but also contributes to the growth of a tech-driven retail landscape in the region.
"The launch of our first experience store in the UAE is a critical moment in HONOR's strategic expansion within the GCC," stated Laurance Li, Country Manager, HONOR GCC. "This store is more than just a retail space; it is a crucial milestone in our mission to solidify HONOR's market presence in the region. By providing a dedicated environment where customers can directly interact with our latest innovations, we are reinforcing our commitment to delivering exceptional technology experiences and expanding our footprint in one of the world's most dynamic markets."
Situated on the first floor of Dubai Festival City Mall, the 126 square meters HONOR experience store redefines customer engagement and accessibility. The store's sophisticated design features upgraded 4.0 wall materials, creating a luxurious and premium atmosphere that enhances both the visual and tactile experience for visitors. The store layout includes enriched product displays with themed modules, such as accessory and watch walls, designed to optimize the shopping experience and attract customer interest. A dedicated space within the store allows customers to immerse themselves in HONOR's latest products and technologies, fostering a stronger connection with the brand by providing easy access to cutting-edge innovations.
Showcasing HONOR's commitment to innovation and product leadership, the store offers exclusive promotions on flagship products like the HONOR Magic V3 and HONOR MagicPad 2, giving customers the opportunity to experience the brand's latest technological advancements firsthand. The HONOR experience store officially opened its doors on September 13th, 2024, with various activities and lucky draws, inviting celebrities from all walks of life to join in the fun.
In addition to activities, the store will offer a variety of service promotions. These include a free screen protector and art back film for any model, free laser engraving on HONOR mobile phones, and complimentary cleaning, maintenance, and system upgrade services for HONOR phones. There will be no labor costs for service maintenance on HONOR mobile phones, and customers will receive free accessories or small gifts upon the completion of service work orders. The store is conveniently located on the first floor and will operate according to the mall's regular hours - from 10:00 AM – 11:00 PM on weekdays and 10:00 AM to 01:00 AM from Friday to Sunday.
