The global beauty icon, Huda Kattan, has revealed a digital partnership with celebrated Indian actress and entrepreneur Katrina Kaif, marking an exhilarating cross-cultural tribute to beauty that is poised to disrupt the makeup sector. This collaboration will grant fans unparalleled access to their beauty regimens, along with personal and professional insights, and the creative impetus behind their esteemed brands. In a candid discussion, Katrina and Huda delve into their entrepreneurial paths and the inspirations that fueled the establishment of their empires. They also provide a glimpse into their devoted global communities of Huda Beauty and Kay Beauty enthusiasts.
Moreover, viewers can witness them experimenting with each other’s signature products and sharing their strategic approaches. This partnership offers a novel viewpoint by underscoring how both brands are redefining conventional beauty norms. The conversation also takes an amusing turn as the two founders test each other's beauty products and explore how influencer marketing has propelled their ventures to success. In a recent Instagram video, the duo can be seen in a playful GRWM-style ('Get Ready With Me') setup, each trying four of their favorite products from the other’s beauty line.
A post shared by Kay Beauty By Katrina (@kaybykatrina) reads, “It’s a glam match made in heaven! 🌟 Huda embraces Kay Beauty’s signature natural glow, and Katrina can’t resist Huda’s luxe, bold vibes. Together, they’re serving looks!” Huda samples Kay Beauty’s Creme Blush in Panache, remarking, “This is the brown nude you’ve been searching for.” Meanwhile, Katrina opts for Huda’s Faux Filler Lip Gloss in Sugar Baby, deeming it, “The ideal shade to match my dress.” Huda also tests Kay Beauty’s Hydrating Lip Oil, while Katrina explores the Faux Filter Colour Corrector and Concealer, describing it as a “transformative” find.
“I have always been in awe of Huda for her audacious approach to beauty, her genuineness, and vibrant energy. We are not merely two founders—we are two women who champion challenging beauty standards and inspiring people to express themselves freely,” Katrina stated. To which Huda added, “I’m captivated by Katrina! She’s immensely talented, and the manner in which she’s constructed Kay Beauty with such a robust sense of identity is truly remarkable. She knows precisely who she is as an entrepreneur, and it resonates in all she does. I’m thrilled for our communities to unite and share our passion for beauty.” This alliance also signifies a significant milestone for Kay Beauty, which has recently debuted in the GCC. In the UAE, Kay Beauty is exclusively available through Nysaa, with an online store at nysaa.com, located in City Centre Mirdif.
