Line Investments and Property, a subsidiary of Lulu Group International, officially launched its annual breast cancer awareness campaign on October 11 at Silicon Central Mall. This event marks a crucial step in the battle against breast cancer, held in partnership with the Burjeel Cancer Institute and Pink Caravan.
The highlight of the event was the much-awaited Pink Ride, a pan-UAE drive initiative designed to raise awareness about breast cancer and promote early detection. Organized by Line Investments and Property, the Pink Ride symbolizes hope and unity in the fight against cancer, bringing together participants from all backgrounds to disseminate vital information across the Emirates.
During the inauguration, key representatives from Line Investments, Burjeel Cancer Institute, and Pink Caravan reaffirmed their joint commitment to combating cancer through awareness, education, and medical support. The campaign will extend throughout October, recognized as Breast Cancer Awareness Month, with events, screenings, and informational sessions taking place at shopping malls across the UAE, managed by Line Investments and Property.
Speaking at the launch, Navaneeth Sudhakaran, General Manager of Line Investments Dubai & NE, stated, “We are proud to collaborate with Burjeel Cancer Institute and Pink Caravan for this worthy cause. Our malls serve as central community hubs, and we consider it essential to utilize this platform to raise awareness about breast cancer and the significance of early detection. We aim to make a tangible impact in the fight against cancer.”
The campaign will roll out various initiatives throughout October, including free breast cancer screenings, informative talks by health professionals, and interactive workshops at shopping malls under Line Investments and Property. The Pink Ride, an initiative by Line Investments and Property, connects all seven emirates of the UAE, promoting breast cancer awareness. The ride commences at Silicon Central Mall in Dubai and extends to various participating malls across the UAE, such as Lulu Mall Fujairah, RAK Mall, Mall of UAQ, Sharjah Central, Barari Outlet Mall, and Mushrif Mall.
Each location contributes to the event by hosting awareness activities, ensuring health resources are accessible to the community.
