PROVEN Arabia, a prominent Saudi holding company offering comprehensive solutions, has unveiled its fresh brand identity to underscore its dedication to delivering cutting-edge solutions and services to its clients. This new brand identity bolsters the company's ambition to broaden its service range and augment its capabilities, solidifying its position as an industry pioneer.

"We take immense pride in our remarkable customer growth both regionally and globally, which has fueled our decision to evolve. The growth of our workforce and the introduction of our new brand identity reflect the substantial strides we've taken over the years. It also stands as a testament to our relentless efforts and our vision to provide superior quality solutions for our customers," stated Zaid Al Mashari, co-founder and group CEO of PROVEN Arabia. At PROVEN Arabia, fostering a culture grounded in strong values is paramount, continuously improving the workplace to better serve both team and clients. This new identity embodies their commitment to these values and their vision for the future.

Central to PROVEN Arabia's refreshed identity is a distinctive logo, inspired by the aspiration to create a visual identity that harmoniously integrates both Arabic and English languages. The contemporary and sleek design mirrors the company's progressive mindset, while the inclusion of an Arabic version highlights its commitment to inclusivity and cultural heritage, thereby accentuating its global perspective and bilingual competence. The brand update also encompasses a larger office space in Riyadh to facilitate their expansion and future growth. The office features an open-space layout designed to boost communication and collaboration among team members, aligning with the company's dedication to transparency and unity.

By incorporating these design elements, PROVEN Arabia aims to cultivate a work environment that not only enhances productivity but also fosters a sense of community and well-being among its employees. Furthermore, the new brand encapsulates the company's commitment to excellence, innovation, and customer satisfaction. "Our new look aptly captures the essence of who we are and reflects our future plans," commented Naif Al Otaibi, a member of the board of directors at PROVEN Arabia. "It marks a bold step forward, signifying our commitment to growth, innovation, and excellence in all our endeavors."

Founded in 2008, PROVEN Arabia has achieved remarkable growth and boasts a diverse portfolio of companies serving various sectors. Its subsidiary companies include PROVEN Consult, PROVEN Solution (sub-brands - PROVEN Reality and PROVEN Robotics), PROVEN, PROVEN 360, Servhub, and AEMACO. The new brand identity will be rolled out across all company platforms, including the website, social media channels, and marketing materials. PROVEN Arabia extends an invitation to its customers, partners, and stakeholders to join in celebrating this exciting new chapter as it embarks on a journey of growth and innovation.