Seed Group, a subsidiary of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, has entered into a strategic partnership with Purple Group, a UK-based entity dedicated to enhancing business and employment prospects for people of determination. This alliance aims to bolster inclusivity, business participation, and support for individuals with disabilities across the UAE and the broader MENA region.
Purple Group is a globally recognized, market-leading, multi-disciplinary organization that collaborates with people of determination and renowned corporations. Its comprehensive range of services includes direct payment assistance, employment counseling, and consultancy on accessibility and inclusion for persons with disabilities. The company also operates initiatives such as Purple Tuesday, which enhances the customer experience for people of determination, and EnableAll, an accessible e-commerce platform designed to improve online shopping accessibility for all. These tech-driven projects underscore Purple Group’s commitment to advancing choice, control, and independence for people of determination.
Seed Group is a prominent facilitator of streamlined market access for international businesses in Dubai’s dynamic corporate landscape. Leveraging its extensive expertise and royal patronage, the company provides profound market insights and extensive networks across public and private sectors. With a steadfast dedication to tech-driven innovation and inclusivity, Purple Group is an ideal fit within Seed Group’s ecosystem of innovative partners, aligning seamlessly with the latter’s broader ethos and vision.
Hisham Al Gurg, CEO of Seed Group, expressed his enthusiasm for the partnership, stating: “Purple Group possesses a suite of applications for its untapped yet fiercely loyal market. They also have a commendable objective of transforming the narrative around people of determination from one of disadvantage to one of potential and value. We are eager to support them in realizing this vision and expanding their business offerings to a similarly robust audience in the region.”
Tammy Jones, CEO of Purple Group, shared her excitement about partnering with Seed Group, a company affiliated with The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, noting: “There are 1.3 billion people of determination worldwide—that’s 17% of the global population. The inclusion of people of determination and accessibility are increasingly becoming non-negotiable with staff, customers, and investors, yet the majority of businesses lack a strategy to achieve this. Our partnership will aid UAE businesses, enhance the experiences of people of determination as employees and customers, and tap into the global $13 trillion disability market—offering a mutually beneficial scenario for both businesses and people of determination.”
Purple Group is expected to demonstrate its capability to foster a more inclusive business environment across various sectors through its collaboration with Seed Group. This strategic partnership enables people of determination to readily access new technologies, driving tangible advancements and substantial value-add to the UAE and the broader MENA region’s socio-economic landscape.
