Milan, Italy – Since its founding in 1928, Serapian has been an ambassador of Milanese elegance and Italian craftsmanship. During this time, Stefano Serapian and his wife Gina gathered the most talented artisans to set up a bespoke atelier in the heart of the city. This destination attracted elegant ladies and gentlemen looking for something truly special. With nearly a century of expertise, the Maison continues to captivate connoisseurs with its exquisite leather creations, innovative craftsmanship, and commitment to bespoke experiences.
At the heart of Serapian’s identity is Mosaico, an intricate handwoven technique pioneered by Stefano Serapian in 1947. Inspired by Byzantine mosaics and Japanese origami, this delicate process interlaces strips of soft lamb nappa, creating a mesmerizing geometric pattern. Each Mosaico piece is meticulously crafted by master artisans, reflecting the Maison’s dedication to excellence.
In the early 1970s Serapian’s son, Ardavast, took over the reins to write a new chapter in the story of the Maison. He notably developed the Secret bag, which is still an icon today. It was born from a bespoke request made by a Milanese woman seeking a spacious and lightweight creation with a hidden pocket inside, hence the name Secret.
With the fast-paced development of travel and leisure, Ardavast then unveiled Stepan: an innovative and water resistant material dedicated to the sophisticated globetrotters. Created to stand the test of time, this coated canvas features an all-over etching detail, remaining an exclusive Maison emblem to this day.
Serapian’s unparalleled craftsmanship and timeless designs have long captured the hearts of discerning clientele, making the Maison a favorite among both Italian high-society and international stars. Renowned icons such as Frank Sinatra, Audrey Hepburn, and Gina Lollobrigida were among the many illustrious personalities who trusted Serapian to complement their sophisticated lifestyles.
The Bespoke Experience: A Journey of True Personalization
Serapian’s Bespoke Salotto, located in the historic Villa Mozart in Milan, is a sanctuary for those who seek exclusivity. Under the expert eye of Giovanni Nodari Serapian, the third-generation custodian of the brand, clients embark on a journey of unparalleled customization. Whether creating a one-of-a-kind travel trunk, restoring the interior of a 1930s Lancia car, or designing a Mosaico masterpiece, Serapian transforms visions into reality.
From Left to Right: Serapian Milano bespoke experience.
Mestieri d’Arte: Elevating Craftsmanship to an Art Form
Serapian’s expertise extends beyond leather goods, embracing artistic collaborations with Mestieri d’Arte. The Maison has partnered with renowned designers and artisans to create exclusive, handcrafted pieces, such as the limited-edition Catalina chair with Milanese design house Azucena and bespoke jewelry trunks for collectors. These projects reaffirm Serapian’s commitment to preserving and innovating traditional craftsmanship.
Exotic Bespoke Creations: The Pinnacle of Serapian Luxury
For true connoisseurs of fine leather, Serapian offers an exquisite range of precious exotic skins, representing the highest expression of luxury and craftsmanship. The Maison’s Bespoke Atelier provides clients with an exclusive selection of crocodile leathers, available in an extraordinary palette of 119 colors, allowing for a truly unique and personal creation. Crafted in Italy by Serapian’s expert artisans, these pieces embody timeless elegance, with rich textures that age beautifully, making each bag a true collector’s item. Beyond aesthetics, Serapian ensures that all exotic skins adhere to the highest Corporate Social Responsibility (CSR) standards, reinforcing the brand’s commitment to ethical sourcing and sustainability.
Today, it is from the iconic Villa Mozart, an Art Deco landmark in the heart of Milan, that Serapian is writing its future. True to its heritage, the Serapian bespoke service remains the pulsating heart of the Maison, extending its bespoke services to clients worldwide, offering a digital customization platform, where patrons can personalize their designs remotely, ensuring a seamless luxury experience. The Serapian bespoke service is a place where nothing is impossible.
As the Maison continues to evolve, it remains firmly rooted in its Milanese heritage, seamlessly blending tradition with innovation. From its historic atelier in Milan to its global bespoke services, Serapian upholds the art of fine leather craftsmanship, offering timeless elegance for discerning clients worldwide.
For more information, visit www.serapian.com or follow @serapianofficial on social media.
