Sharief Bhai, the iconic Dakhni biryani brand from India, has made its mark in the UAE with the launch of its new outlet at BurJuman Centre in Dubai. This renowned brand, part of the Curefoods family and a recipient of multiple awards, is set to enchant the UAE's diverse food landscape with its authentic and rich Dakhni flavours.
By introducing Sharief Bhai biryani to the UAE, Curefoods, a prominent Indian multi-brand cloud kitchen chain, aims to serve its popular and delectable Indian cuisine to both the diaspora and international customers. With a culinary heritage spanning decades, Sharief Bhai has earned a special place in the hearts of biryani lovers, delighting taste buds and winning over patrons.
Ankit Nagori, the founder of Curefoods, which owns the brand, expressed his excitement about the Dubai launch: "We are thrilled to open Sharief Bhai's doors to the enthusiasts of authentic Mughlai cuisine in the UAE. We believe Dubai's multicultural and vibrant food scene makes it the perfect platform for Sharief Bhai. This expansion into international markets is a significant milestone as we introduce our celebrated flavours to the Middle East, bridging India's culinary heritage with Dubai's cosmopolitan food culture."
Dubai's appreciation for diverse cuisines aligns seamlessly with Sharief Bhai's essence. This launch marks the beginning of a broader vision to expand the brand globally, bringing India's rich culinary traditions to the world stage. The plan is to open 10 more locations within the next year, sharing the warmth and richness of Dakhni cuisine with more communities.
Founded by Navaj Sharief in 2017, Sharief Bhai has become a cherished destination for those seeking traditional, home-style flavours from India's Deccan region. The restaurant's dedication to quality and authenticity has garnered a loyal following across India, with handcrafted dishes like their signature biryanis and kebabs becoming iconic.
Dakhni cuisine, a lesser-known gem from India's Deccan region, combines Mughlai, Turkish, and Arabic culinary influences with local southern Indian flavours and techniques. Central to Dakhni cooking is the robust use of spices and slow-cooked meats, resulting in dishes that are rich in flavour and deeply aromatic. The Dakhni biryani, featuring the fragrant Zeeraka Samba rice, is a testament to this unique culinary fusion.
Curefoods, led by Nagori, has been instrumental in scaling beloved Indian brands to new heights. With over 60 Sharief Bhai outlets thriving in Indian cities, this Dubai venture marks the start of an ambitious international expansion.
Dubai residents and tourists can now experience a taste of India's Deccan region, brought to life by Sharief Bhai's meticulously crafted menu. The restaurant invites the community to explore flavours that reflect a centuries-old culinary tradition.
For more information, visit Sharief Bhai at BurJuman Mall, Dubai.
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