The Sharjah Shopping Festival commences today, July 1, and spans across all cities and regions of the emirate, continuing until September 1. This two-month summer festival is a shopper's delight, featuring an array of promotional offers for both residents and visitors of Sharjah. Major shopping malls, retail outlets, hotel establishments, and tourist destinations are all actively participating.

In addition to marketing promotions that include raffle draws with prizes worth up to Dh3 million, the Sharjah Summer Promotions 2024 offers a rich program of special entertainment activities for all mall visitors, including cultural performances by folk groups. This year's event, launched with a new visual brand identity, showcases the latest products from renowned local and international brands, offering a diverse range of retail goods. Participating hotel establishments are also providing special deals, with discounts extending over two months and reaching up to 75 percent.

Furthermore, the festival will introduce the 'Back to School Campaign' from August 19 to September 1, providing students and parents with exceptional opportunities to purchase diverse school and educational supplies at major discounts. The new edition of Sharjah Summer Promotions is further enriched by a variety of entertainment offerings and promotional deals at the most popular tourist attractions and family destinations in Sharjah. These promotions offer visitors unprecedented tourism packages with complimentary experiences at the emirate's tourist spots.

The Sharjah Summer Promotions aims to strengthen the emirate's retail sector, stimulate commercial activity, and serve shoppers by offering a variety of luxury goods, products, and gifts at discounted prices. The festival also contributes to promoting Sharjah's tourism sector, driving comprehensive and sustainable economic growth in the emirate. Additionally, it represents a strategic partnership and integration between the private and public sectors, highlighting Sharjah's rich heritage and its significant role in boosting tourism and retail trade in the emirate.