Spring. Children. Fashion

Moscow meets Dubai in World Arabia's first children's project

Spring is always about awakening. About returning light, about lightness, about a fresh chapter. This idea — the sense of renewal and blossoming — formed the heart of our shoot for World Arabia's spring issue. Flower-filled frames, soft textures, an air of freshness and forward motion became a visual metaphor for the new season, both in nature and in children's fashion.

For the first time in the magazine's history, we've introduced a section devoted to children's fashion, created in partnership with the international agency BAMBI MGMT, which operates between Moscow and Dubai.

BAMBI MGMT is an international children's modelling agency with a decade's experience in the industry. The agency works with brands including Benetton, Brunello Cucinelli, Mango, Re.store, Planta Rosa, TsUM and Lime, amongst others. Its children appear in major advertising campaigns, editorials and runway shows, shaping the contemporary face of child modelling.

BAMBI combines professional training, confidence-building and attentive work with parents, creating a solid support system for young models at every stage of their development.
The agency's founder and director is Mikhail Tokarev, who has spent over 15 years in the modelling industry. His career encompasses Russian and international projects, collaboration with leading agencies and work across different fashion markets. This experience underpins BAMBI's philosophy: attentive, professional and structured work with children.
The spring project with World Arabia marks an important step in developing the children's fashion sector in the region, reflecting a new wave of interest in a thoughtful and professional approach to the children's fashion industry.