Stellantis Struggles: Alfa Romeo Discounts in the U.S.

Stellantis is facing significant challenges, and it's no secret. The automotive giant is contemplating the sale of some of its least profitable brands and is already searching for a new CEO as Carlos Tavares' contract nears its 2026 expiration. Among the struggling brands is Alfa Romeo. For potential buyers, this situation translates into substantial discounts on vehicles in the U.S. market.

Several dealerships across the United States are currently offering new Giulia models—both the standard version and the high-performance Quadrifoglio—with discounts exceeding $15,000, as initially reported by The Autopian. For instance, Alfa Romeo of Fort Myers is selling a new rear-wheel-drive Giulia Sprint for just $33,990, representing a significant $16,515 reduction from the MSRP.

In other parts of the country, similar deals are available. A Giulia Sprint in Van Nuys, California, is priced at $35,000, reflecting a $14,285 discount. Meanwhile, a 2024 model is marked down by $5,415, and a Giulia Ti in Miami is discounted by $8,708. A quick search for used cars reveals dozens of other similar offers.

Despite being base and lower trims, these discounts still provide an excellent opportunity to own a high-quality Italian sports sedan. The base Giulia Sprint features a turbocharged 2.0-liter four-cylinder engine producing 280 horsepower and 306 pound-feet of torque, paired with a rear-wheel-drive setup, although all-wheel drive is also an option.

The discounts aren't limited to the base Giulia. Although the price cuts are less substantial, the now-discontinued Quadrifoglio model is also seeing reductions. For example, a brand-new Giulia Quad in Las Vegas is available with a $16,000 price cut, while another is discounted by $9,000. There are numerous Giulia Quads with at least $5,000 off the original price.

These discounts make it possible to acquire a remarkable four-door sports car equipped with a Ferrari-derived twin-turbo V-6 engine producing 505 horsepower. So, if you're in the market for a new Giulia, there are plenty of discounted options to consider.