Every September, the UAE witnesses an iPhone frenzy, a tradition that shows no signs of waning. But what fuels this craze? Is it merely about status and bragging rights? Experts and passionate iPhone users shared their insights with Khaleej Times, revealing that while some may buy iPhones for status, many others appreciate the device for its innovation and reliability.

Rex Bacarra, an Abu Dhabi-based university professor of philosophy and ethics, emphasized that Apple's branding is indeed about status, but it goes beyond that. 'Reducing their popularity to just a status symbol is an oversimplification,' he said. 'The iPhone represents innovation, reliability, security, and quality. Apple consistently pushes the boundaries of what works reliably with cutting-edge features. Its sleek design is complemented by its functionality.'

Rayad Kamal Ayub, a Dubai-based IT security expert, highlighted the iPhone's reputation for security as another appealing factor. 'Apple's approach to security is commendable,' Ayub noted. 'They don't disclose or discuss security issues until investigations are complete and patches are available. This makes iPhones a preferred choice for parents concerned about their children's digital well-being.'

The App Store's diverse and engaging applications also contribute to the iPhone's popularity, especially among younger users. 'The iOS platform offers an extensive array of apps catering to various interests,' Ayub added. 'This rich app ecosystem is a significant factor in the iPhone's appeal.'

Bacarra further explained that the iPhone's ease of use and seamless integration across Apple devices make it a favorite among users of all ages. 'Whether you're a pro or new to Apple's ecosystem, the iPhone offers an intuitive interface. The seamless integration with MacBooks, iPads, AirPods, and watches enhances technological convenience.'

However, the mobile threat landscape is constantly evolving, and iPhones are not immune to cyber threats. Ayub warned that while Android users are more exposed to cyber threats, iOS devices are also targeted. 'Some attacks on iOS devices are highly targeted and use million-dollar exploits,' he said. 'Others take advantage of inherent weaknesses in old technologies like SMS.'

Ayub outlined key threats iPhone users should watch out for in 2024: social engineering, malicious apps, public Wi-Fi, iCloud compromise, and privacy concerns related to location tracking. 'Staying informed about the latest cybersecurity developments and best practices is crucial,' Ayub advised. 'Using dedicated security solutions on all devices can help fend off a wide array of threats.'